The main point here is to have the best website with the best unique and original content possible.
Simply put, Google loves well structured and original websites.
The sections should be clear, well organized and each page should have its unique key message and exclusive topics.
After Google's latest algorithm updates ironically called Panda then Penguin, we cannot stress enough the important of having the best content for your site. The users should find value from your site and you should definitely steer away from duplicate texts, copy pasted stories or plagiarized articles.
So back to your editorial pens and let us help you create and organize this unique content which your site needs to be loved by Google. The reward is well worth the efforts: higher rankings on natural search results!