While ерhеmеrаl іѕ still a relatively nеw соnсерt іt has сеrtаіnlу mаdе іtѕ mark іn thе dіgіtаl world. Eрhеmеrаl content іѕ ѕіmрlу dіgіtаl mеdіа that іѕ оnlу vіеwаblе fоr a lіmіtеd аmоunt of tіmе, tурісаllу 24 hоurѕ. Thе rіѕе of Snapchat аnd Instagram Lіvе has brought thіѕ form оf аdvеrtіѕіng to lіght аnd hаѕ become very рорulаr, mоѕt ѕіgnіfісаntlу wіth mіllеnnіаlѕ. It gіvеѕ them a wау to post whаtеvеr thеу wаnt wіthоut hаvіng tо wоrrу about unwаntеd viewers coming асrоѕѕ іt уеаrѕ lаtеr.
Potential оf Eрhеmеrаl соntеnt mаrkеtіng:
Wіth аlmоѕt 170 mіllіоn асtіvе uѕеrѕ оn Snарсhаt, over 250 mіllіоn оn Instagram ѕtоrіеѕ аnd Billion users on Fасеbооk, this mаkеѕ an enormous amount of trаffіс whісh mаrkеtеrѕ саnnоt afford tо ignore. Cоntеnt bеіng ѕhоrt-lіvеd creates a ѕеnѕе оf urgency and uѕеrѕ dоn’t wаnt to miss thе content. Thеrefore, they check thе аррѕ rеgulаrlу for kееріng thеmѕеlvеѕ uрdаtеd. This іѕ еxасtlу what works in favor оf mаrkеtеrѕ. Thеу wаnt their audience tо rеgulаrlу visit thе the page whісh іnсrеаѕеѕ user еngаgеmеnt. Thіѕ gives thеm an орроrtunіtу tо bесоmе a раrt оf thе dаіlу rоutіnе оf thе uѕеrѕ whісh hеlрѕ іn buіldіng a lоng-tеrm соnnесtіоn.
Bеnеfіtѕ of uѕіng Ephemeral соntеnt marketing:
How businesses can gаіn thе most оut оf Eрhеmеrаl Content Mаrkеtіng
Inѕtаgrаm and Snapchat ’s grоwth hаѕ been rаріd, аnd thеіr engaging numbеrѕ аrе mаѕѕіvе, thеу аrе uѕеd multiple tіmеѕ a dау аnd they have bесоmе a раrt оf реорlеѕ’ daily іntеrnеt uѕаgе rapidly. When uѕеd соrrесtlу, ерhеmеrаl соntеnt саn boost brand аwаrеnеѕѕ аnd сrеаtе instant еngаgеmеnt wіth сuѕtоmеrѕ.
Luсkіlу, ерhеmеrаl іѕ nоt ѕоmеthіng уоu аbѕоlutеlу hаvе tо get right thе fіrѕt tіmе. But bу еxреrіmеntіng, planning and executing, уоu wіll be аblе to capitalize on the mаѕѕіvе аudіеnсе base.
Need Help with managing your online presence? You can always contact us or check our social media services for more info.
The digital world is growing so fast lately that every business needs to keep up with the latest trends online to stay up to date with this fast-paced world.
Marketers are always trying to find effective solutions for higher reach, better brand awareness and good ROI. Nowadays, the most fruitful solution is a video-based marketing.
According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy.
Other than being one of the most versatile and profitable digital marketing tools out there, videos should be included in your marketing strategy for the following reasons.
1. Increased Conversions
Many recent researches show that video converts more than regular and static images. 74% of users who watched an explanatory video about a certain product have subsequently bought it, which proves that video can lead to direct sales.
2. Higher Engagement
If you think that a nice visual is enough to get a high engagement, then you must think twice. Videos are proven to be the best type of posts that gathers high engagement, as users are 10 times more likely to react, comment and share on a video than on an article or related social posts.
3. Better Google Ranking
We all know that SEO is the way to get your website on the first page of Google search, or even among the 3 first ranks. But did you know that having a video embedded on your website could help your business show up first on Google? It’s simple, having a video on your website means visitors are more likely to spend longer time on your site, which signals to search engines that your site is trustworthy and has good content.
4. Appealing to mobile users
With the rise of the smartphones, users have shifted radically from desktop to mobile, specially when it comes to videos. Studies have shown that 90% of consumers watch videos on their mobile.
With the growing number of smartphone users, and people favoring watching videos on the go, your audience will keep getting bigger and bigger.
5. More Social Shares
Be it an emotion-evoking video or a silly entertaining animation, interesting content is key to increase the shares across social media platforms. While evoking emotion has been proven to positively impact consumer decision-making in marketing, a fun and entertaining video can have the same effect.
Users are more likely to share your video if it is interesting, which will help increase the traffic on your website, and eventually increase your ROI.
6. Clearer Message
An explanatory video is always preferred over an image or a long article. Showing a video of how your product/service works, is far more effective than a regular picture or text. When it comes to more complicated concepts, an animation can also do the trick.
Nowadays, you don’t need to have special skills to create a video with the rise of the many video editing tools, which will do the job for you and for cheap prices!
So, here they are! The many reasons to include video in your marketing strategy and why we believe it is essential to increase your ROI.
Social Media influencers are present almost everywhere in the world, and Lebanon is no exception. Nowadays, people who have unique ideas and innovative mindsets filled with humor, common sense and wit are finding their way into fame with the help of social media. Social media is very exciting, educative as well as entertaining and it’s playing a vital role in everybody’s life, no matter what their working field is. Here are the 7 top social media influencers in Lebanon who will most likely impact the way everyone thinks about social topics and life in general:
1. Gino Raidy:
Gino is a reputed writer and his blog (Ginosblog.com) is very well-known all over the world. He has gained a lot of attention and fame in the digital community in Lebanon. Gino is a militant biologist, atheist and libertarian. You’ll reconsider everything you know once you listen to Gino as he enriches your mind with his groundbreaking thoughts and analysis. He writes about many different topics including human rights, internet policies, dogmatic social, religious beliefs and latest technology updates.
2. Imad Bazzi:
Imad Bazzi is an award-winning cyber activist as well as a radio show host at 90.3 FM (AlJadeed FM). He is the co-founder of a creative entertainment and media services agency.
For his Facebook statuses, Imad mainly uses the Arabic language. As for his tweets, he usually alternates Arabic and English. Imad regularly tweets about “Democracy & Human Rights” and writes in his blog: trella.org.
3. Joumana Haddad:
Joumana is an Award-winning poet and journalist. She is also a women’s rights advocate, reputed thought leader on sexual freedom and secularism in the Arab world. For her social and cultural activism, Joumana has been selected as one of the 100 most powerful Arab women in the world by the CEO Middle East magazine in March 2014. Joumana’s ideas and opinions are sometimes perceived as controversial due to the powerful voice and influence she has in the Arab world.
Joumana is the kind of aspiration that most of the Arab women look up to. She is an inspiration to all and a role model who will change how women are perceived in the Arab world.
4. Karl Sharro:
Karl Sharro is a London-based Lebanese satirist, architect and commentator on the Middle East politics and culture. “Karl reMarks”, his famous blog has been featured in The Economist, The Guardian, the BBC, The Wall Street Journal, Al-Jazeera, Public Radio International, Al Monitor and The Daily Star. You can definitely relate to “Karl reMarks” if you like some witty satire.
5. Lana El Sahely:
Lana is the founder of “L’ Armoire De Lana” and a freelance stylist. “L’ Armoire De Lana” is rapidly growing and becoming popular among fashionistas, both regionally and globally. Lana is a major influencer and a fashion trendsetter. Her passion is to live through the art of feeling well and looking good. She is working on making a good reference in lifestyle, fashion and other sub-categories, not only in Beirut but also in the Middle-East.
6. Nasri Atallah:
Nasri is a famous British-Lebanese publisher, author, and producer. He is the author of the “Our Man in Beirut” blog. In addition to writing, he has launched a career in different creative fields where he criticized and demonstrated social issues in Beirut. He is quite active on his Twitter account and Facebook page where you can find his constructive and interesting views.
7. Rabih Salloum:
Rabih is an extraordinary fiction writer, ex-model & lead singer of “Slutterhouse;” the Lebanese electronic pop duo based in Beirut and Paris. His Facebook posts will certainly make you laugh so hard and entertain you with a humorous sarcasm about the Lebanese society and the world.e to edit.
Digital marketing is certainly revolutionizing the whole world, and Lebanon is no exception. Everything around us is changing rapidly and technology is playing a key role for both individuals and businesses alike. Like all other sectors, real estate companies are using digital marketing for expanding their business in Lebanon.
Social Media courses in Lebanon are increasingly important for all job seekers in the Lebanese market. In fact, social media is playing a key role in the entire job search process for Lebanese job seekers today. Sites like LinkedIn, Twitter, Google+ and Facebook allow recruiters to get the chance, outside the limits of a cover letter, résumé, or interview. They offer the job seekers the opportunity to learn more about the companies they are interested in; hear about their job openings almost instantaneously and connect with former and current employees, among all other things.
That’s why more than half of all job seekers are very active on various social networking websites, and more than a third of all recruiters and employers use these social media sites in their entire hiring process. An increasing number of recruiters and employers are using different social media sites to advertise and to recruit for employees. The majority of job openings is not posted on the job boards, but is found through social media networking.
Why use Social Media?
Using various social media websites as a networking tool can help them find out about job openings or find unofficial job postings through their online connections at the organizations and companies they’re most interested in. Actually, social media meets hundreds of Lebanese people every day and has become a great way for professionals to network. Using social media networking in job search is important because:
Recruiters and Hiring personnel utilize different types of social media networks throughout the recruiting process in order to gain actual and valuable insight on prospective employees. The companies and organizations look for the best candidates in today’s job market. Just a little bit of social media network research can uncover about an applicant’s character, as well as their personality.
Recruiting managers simply not look at professional website like LinkedIn. Moreover, they look at personal accounts on other platforms such as Twitter and Facebook. So, the employers not only look for the qualifications of the candidates but also search whether they present themselves in a professional manner or fit into the company culture.
How to get started?
Having a strong social media presence is one more way for the candidates to develop networking connections, to market themselves, be connected to resources in their field of interest and to join groups as well as be accessible to right people who are seeking a person with similar expertise, qualifications, skills, and interests.
Using social media networks in the job search is about linking into the world of social media sites. The main key is to shift emphasis from looking at job positions to finding the right people. They can start by creating up-to-date profiles on one of the three most popular and commonly used social media websites: LinkedIn, Twitter, and Facebook.
Getting started using professional social media networks may seem difficult at first, so just get started by focusing your energy and time on one platform. You have to make sure that your social media profiles look professional and complete - provide all the necessary information about your work experience and other qualifications. A clear and professional looking profile picture is also important. You have to highlight your best qualities and accomplishments, and remove other unnecessary things.
If you need help for building a strong social media presence and want to learn about our social media courses, just get in touch with us. You can learn and utilize the benefits of social media courses for a better and brighter career. Get started today!
Many companies in Lebanon are using social media to increase their awareness and promote their brands. If you are a business operating in this market, you have to learn how to stand out from the competition and differentiate yourself on social media.
Below are a number of powerful tips that will help you succeed in social media in Lebanon:
- Build your awareness. Tell people that you are on social media too. Increase you awareness through advertising. This is how Lebanese internet users will know that you are present on social media and will be able to learn about your brand. Not all companies are leveraging the power of social ads for the purpose of creating branding and awareness. Use that to your advantage
- Ask questions and run competitions. Lebanese social media followers love to interact and engage with you. Social media is not only about posting pictures and videos and advertising your offers. You should ask questions and make your fans participate in your competitions. This way you increase your engagement rate on your social media pages and accounts
Many Lebanese companies have done a great job on social media and have achieved remarkable success in reaching and engaging people through creative competitions.
A recent success story is the Mother’s Day competition by The Spot Lebanon. Lebanese abroad had to post a video on Facebook using the hashtag #shta2tellikmom telling their Moms how much they miss her and the user with the most creative video won a trip to Lebanon to see his Mom. This competition reached thousands of people and gathered hundreds of participants and achieved great buzz
- Post quality content. Don’t underestimate the power and reach of social media. Lebanese people spend a lot of time on social channels checking posts and reading news. Your social media content should be rich, informative and interesting. Talk about your company news, your employees, your daily activities, your history, etc...
People want to know about the human aspect behind your brand not only about the products you sell
- Use powerful hashtags. Hashtags have become essential when posting on Facebook, Twitter, Instagram and other social media platforms. People find your posts through searching hashtags. Use popular Lebanese hashtags such as: #livelovelebanon, #beirut_lebanon, #lebanonshots, #lebanontourism, #lebanoninstagram, #lebanonphoto, #Lebanon, and #Beirut.
PF.Chang’s Lebanon is an example of restaurants successful on Instagram partly thanks to using popular Lebanese hashtags such as #beirutfoodporn and #beirutrestaurants
- Be creative when creating cover pictures. Covers on Facebook and Twitter represent the identity of your brand. Put a picture that represents your brand and update it regularly to promote your events, offers, competitions, news, products, etc…
- Analyze your competition. No company can succeed in social media without doing a competitive analysis. First identify your competitors, second analyze their social media strategies, and third differentiate yourself by adapting a more creative strategy and posting more attractive posts
- Answer your fans. Lebanese people follow you for a reason on social media: they are interested in your and what you have to say. Give your Lebanese fans attention and answer their inquiries. They will feel appreciated and they will always check your latest updates
- Measure your results. The key to succeed in social media is to measure your results through analyzing reports and insights registered in your social media analytics. Compare your campaigns and identify your strengths and weaknesses in order to get better results.
Whether you are a small company or a big enterprise, being present on social media has become crucial nowadays. Pay attention to what you post on social media and have a clever strategy tailored to the Lebanese market.
We care about your success and we are here to help you better reach and engage with a Lebanese audience on social media.
Let us help you, all you need to do is contact us.
Instagram has become the number one online photo sharing platform in Lebanon. According to latest industry research, Instagram has more than 400 million monthly active users worldwide including more than 950,000 active users in Lebanon.
40 billion photos have been shared on Instagram to date, 80 million photos are being shared daily (global figures), and more is yet to come. It is also interesting to note that about 85% of Instagram users in Lebanon access the app every day.
To all Lebanese advertisers: Whether you own a small, medium or big enterprise, the use of Instagram as a marketing tool to promote your offerings must be in your 2016 to do list.
On a global scale, more than 200 thousands advertisers are using Instagram to date and in 2016 this number is expected to grow further. With social media changing rapidly, Lebanese marketers are expected to refine their online marketing strategies and utilize Instagram in a creative way to stand out from the competition.
How are Lebanese companies using Instagram in 2016, and what are the latest trends on Instagram in the local market?
The use of correct hashtags is the number one rule to follow in 2016. Hashtags are the key to expand the reach of your photos. Lebanese accounts are particularly wise in choosing their hashtags and they are focusing on a mix of post-relevant and popular tags. Make sure you include at least 11 hashtags in each post for maximum performance and engagement.
Using GIFs on Instagram is another trend this year. Static images will still be used but we are expecting to see more animations going forward.
GIFs have become more popular are expected to become 2016’s hit. Fortunately there are many popular apps where marketers can create their GIFs and share them on Instagram and other social media platforms. One that we particularly recommend is Boomerang. If you haven’t yet, go check it out now.
Since their inception in late 2015, Instagram ads are expected to boom in the Lebanese market this year. Many Lebanese companies have included a dedicated Instagram advertising budget in their 2016 plan. Promoted posts and videos are already starting to crowd the platform especially from big brands.
>> If you need help launching your Instagram Advertising campaigns, contact Clouds Media and we will be glad to assist.
One of the most important new features released by Instagram in 2016 is the option allowing admins to manage multiple accounts at the same time without the need to logout from the App. Lebanese companies that have more than one account on Instagram are already starting to use this handy feature. It is now easier to toggle from one account to another, hassle-free.
Instagram marketing is a massive opportunity for companies based in Lebanon and the Middle East. The platform can help businesses and individuals increase their awareness and promote their products and services while appealing to a young audience.
We believe 2016 is a very promising year for Lebanese users, businesses and advertisers on Instagram.
The latest statistics claim that the number of Facebook users in the UAE grew +9% between January and May 2014. This growth is among the lowest in the Arab region indicating a relative maturity and high penetration for the most popular social network in the UAE.
Compared to Iraq (+25%), Qatar (+24%) or Egypt (+15%), the UAE proves once again that it has one of the most advanced internet population with a penetration estimated at 90%.
For more info, read:
Since its launch in 2006, Twitter has seen tremendous growth in the Middle East and especially in Lebanon where it is increasingly being used as a tool for delivering news and stories to a Lebanese audience highly active online. It is an important part of digital marketing today.
Almost every newspaper and news portal in Lebanon is using Twitter marketing and many of them are tweeting their latest news and stories even before announcing them on TV or radio because Twitter is faster and has a strong reach.
Below is an overview of how Lebanese news sites and portals are using Twitter:
- Annahar Newspaper has 244,000 Twitter followers which is among the highest following in the Lebanese online newspaper sector. Annahar is following 668 users and has 212,000 tweets. This newspaper joined Twitter in December 2011. Annahar tweets about politics, stories happening in the society and about celebrities’ news. A lot of pictures are used in their posts and they tweet around 20 times per hour.
- Tayyar.org has 40,800 followers, is following 106 people and has 106,000 tweets. This online portal is tweeting 5 to 10 times per hour and the majority of their tweets are political.
- L’Orient le Jour has 40,700 followers, is following 308 users and has 60,500 tweets. This newspaper has a low engagement on its page and all its tweets are about political news and social stories. The page directs users to l’Orient le Jour’s website through a link and the number of tweets varies from 5 to 15 per hour.
- Lebanon Daily News has 5,186 followers, is following 2,264 people and has 21,300 tweets. This newspaper joined Twitter in February 2010 and has a directory from its account to its Facebook page and its website.
LDN posts every hour 2 or 3 text messages and photos about politics and social events.
Twitter has become a priority for the majority of Newspapers. Journalists are tweeting about live, spontaneous and immediate insights about people’s concerns and topics of the day. Newspapers are adopting Twitter as a channel to reach potential online users and are benefiting from the big success of this innovative microblogging platform.
Instagram is a fast growing social media platform used for personal and business purposes. When this application started out in 2010, it was simply used to share, like and comment on photos. Nowadays Instagram has become an essential marketing tool used by companies to promote their businesses.
From 2010 till 2013 the number of Instagram users has increased from 1 million to 100 million monthly active users. 55 million photos are posted daily with more than 8500 likes and 1000 comments per second. Instagram ads are proven to increase brand awareness.
Companies are taking advantage of these huge numbers and trying to achieve their marketing goals through interacting with their audience and engaging them in their posts.
Many companies are integrating Instagram in their social media management strategy. Here are some benefits of using Instagram for your business:
- Instagram has a unique feature in displaying your photos. You can be creative and artistic by using filters and editing your images the way you want.
- The photos that you post will reach your followers and their friends also. When your followers like, comment or share your photo, this photo will appear in their friends’ news feed.
- You can directly share your photos from Instagram to your Facebook account. This will be easier and faster than posting separately.
- When you post pictures of your products, employees, people using your products and also funny and nice pictures, your followers will be attracted to your page and they will interact with your brand.
- Posting your latest products, offers and events will keep customers updated. People are very interested in knowing about your latest news and this will let them continuously check your page and engage with your postings.
- The use of hashtags in your posts is very important. Once you hashtag a word with Instagram, all account users can see it even the ones who are not following you.
Instagram connects people from around the world through images. Using Instagram for your business will help you gain followers, potential customers and new partners. Customers need images that you should provide them. So if you are not on Instagram, you should sign up now because you are missing out a lot!
Imad Karam, CEO
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