Many big businesses and SMEs are currently experimenting with this relatively new medium and market research shows that there is big increase in Internet advertising spend in middle Eastern countries such as Lebanon, UAE, Jordan, Qatar and many others. Advertisers are increasingly seeing the value of online marketing which is not only cost effective but also a measured medium allowing them to draw reports and analyse their ROIs. Among the most popular online advertising tools, SEO (search engine optimization), paid search and social media marketing are probably the most effective channels. Companies is different sectors including ecommerce, real estate, banking and content providers are now allocating a significant portion of their marketing to the online channel and this trend is expected to grow even more in the future.
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