Online advertising in the Middle East is experiencing a very strong growth.
Many big businesses and SMEs are currently experimenting with this relatively new medium and market research shows that there is big increase in Internet advertising spend in middle Eastern countries such as Lebanon, UAE, Jordan, Qatar and many others. Advertisers are increasingly seeing the value of online marketing which is not only cost effective but also a measured medium allowing them to draw reports and analyse their ROIs. Among the most popular online advertising tools, SEO (search engine optimization), paid search and social media marketing are probably the most effective channels. Companies is different sectors including ecommerce, real estate, banking and content providers are now allocating a significant portion of their marketing to the online channel and this trend is expected to grow even more in the future.
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Online shopping in the middle east is growing at a very fast pace. In the recent years, there has been a tremendous growth in the ecommerce sector in countries such as lebanon, UAE, Jordan, Saudi Arabia to name a few. Many websites specializing in Flash sales, discount coupons or the traditional online shop have mushroomed quite rapidly. Big flash sales websites such as
Natasawak.com are offering not only branded deals but also a full customer experience starting from the online visit and ending with the order delivery via high end packaging and state of the art customer service. The ecommerce landscape in the middle east is no doubt competitive however many opportunities are still existent. For more information on Natasawak.com, visit
online shopping Dubai.
Imad Karam, CEO
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