That’s why more than half of all job seekers are very active on various social networking websites, and more than a third of all recruiters and employers use these social media sites in their entire hiring process. An increasing number of recruiters and employers are using different social media sites to advertise and to recruit for employees. The majority of job openings is not posted on the job boards, but is found through social media networking.
Why use Social Media?
Using various social media websites as a networking tool can help them find out about job openings or find unofficial job postings through their online connections at the organizations and companies they’re most interested in. Actually, social media meets hundreds of Lebanese people every day and has become a great way for professionals to network. Using social media networking in job search is important because:
- Social media demonstrates to the employers that they’re well versed in internet and social media capabilities
- Social media connects the job seekers to opportunities that are otherwise never made available to them because the majority of the jobs aren't posted on job boards
- It helps to develop and showcase online profile and personal brand
- Social media allows the job seekers to research positions, companies, and industries of interest
- It actually builds professional networking contacts, which are crucial to job search
- Social media makes visible to decision makers, recruiters, and other hiring managers
Recruiters and Hiring personnel utilize different types of social media networks throughout the recruiting process in order to gain actual and valuable insight on prospective employees. The companies and organizations look for the best candidates in today’s job market. Just a little bit of social media network research can uncover about an applicant’s character, as well as their personality.
Recruiting managers simply not look at professional website like LinkedIn. Moreover, they look at personal accounts on other platforms such as Twitter and Facebook. So, the employers not only look for the qualifications of the candidates but also search whether they present themselves in a professional manner or fit into the company culture.
How to get started?
Having a strong social media presence is one more way for the candidates to develop networking connections, to market themselves, be connected to resources in their field of interest and to join groups as well as be accessible to right people who are seeking a person with similar expertise, qualifications, skills, and interests.
Using social media networks in the job search is about linking into the world of social media sites. The main key is to shift emphasis from looking at job positions to finding the right people. They can start by creating up-to-date profiles on one of the three most popular and commonly used social media websites: LinkedIn, Twitter, and Facebook.
Getting started using professional social media networks may seem difficult at first, so just get started by focusing your energy and time on one platform. You have to make sure that your social media profiles look professional and complete - provide all the necessary information about your work experience and other qualifications. A clear and professional looking profile picture is also important. You have to highlight your best qualities and accomplishments, and remove other unnecessary things.
If you need help for building a strong social media presence and want to learn about our social media courses, just get in touch with us. You can learn and utilize the benefits of social media courses for a better and brighter career. Get started today!