Advertising on Facebook is becoming increasingly essential. The average internet user uses Facebook almost daily which makes this channel a prime advertising tool that allows companies to target their audience on a continual basis. Nowadays most companies are promoting their products and services on user’s Facebook pages through many types of ads. The following ad types are the most popular:

• Page post link ad: appears as a photo with a text on the news feed page of the user’s desktop and mobile or on the right-hand side of the screen and directs him to the advertiser’s web page.
• Page engagement ad: appears as a photo, text or video on the right-hand side of the screen and in a user’s news feed on his desktop or mobile and it drives awareness of your message.
• Page like ad: appears as a photo with a text on the news feed page of the user’s desktop and mobile or on the right-hand side of the screen with a “like” button. This ad will increase your page’s likes.
• Offer ad: appears as a photo with a text on the news feed page of the user’s desktop and mobile or on the right-hand side of the screen with a “get offer” button. 
• Event ad: appears as a photo with a text on the right-hand side of the screen with a “join” button. 
• Mobile app ad: appears as a photo or a video with a text on the news feed page of a user’s mobile. This ad drives users to the advertiser’s mobile app for installs (with a “install now” button) or re-engagement (with a “use now” button).
• Desktop app ad: appears as a photo with a text on the news feed page of the user’s desktop or on the right-hand side of the screen with a “use now” button. This ad drives people to the advertiser’s desktop app.
  

Facebook has many targeting options that can help you choose your audience. You can target by location, age, gender, language, interests, connections and other categories. For more info please contact us.

Imad Karam, CEO of Clouds Media, talks about the importance of Twitter and how it will enhance you overall marketing campaign.

Imad Karam, CEO of Clouds Media, gives a brief and useful introduction to Google Adwords and paid search. The video is mainly in Lebanese and English and will be understood by users from Lebanon, UAE (Dubai), Saudi Arabia, Qatar and all arabic speakers. It has been aired on MTV Lebanon in July 2012.