Instagram has become the number one online photo sharing platform in Lebanon. According to latest industry research, Instagram has more than 400 million monthly active users worldwide including more than 950,000 active users in Lebanon.
40 billion photos have been shared on Instagram to date, 80 million photos are being shared daily (global figures), and more is yet to come. It is also interesting to note that about 85% of Instagram users in Lebanon access the app every day.
To all Lebanese advertisers: Whether you own a small, medium or big enterprise, the use of Instagram as a marketing tool to promote your offerings must be in your 2016 to do list.
On a global scale, more than 200 thousands advertisers are using Instagram to date and in 2016 this number is expected to grow further. With social media changing rapidly, Lebanese marketers are expected to refine their online marketing strategies and utilize Instagram in a creative way to stand out from the competition.
How are Lebanese companies using Instagram in 2016, and what are the latest trends on Instagram in the local market?
The use of correct hashtags is the number one rule to follow in 2016. Hashtags are the key to expand the reach of your photos. Lebanese accounts are particularly wise in choosing their hashtags and they are focusing on a mix of post-relevant and popular tags. Make sure you include at least 11 hashtags in each post for maximum performance and engagement.
Using GIFs on Instagram is another trend this year. Static images will still be used but we are expecting to see more animations going forward.
GIFs have become more popular are expected to become 2016’s hit. Fortunately there are many popular apps where marketers can create their GIFs and share them on Instagram and other social media platforms. One that we particularly recommend is Boomerang. If you haven’t yet, go check it out now.
Since their inception in late 2015, Instagram ads are expected to boom in the Lebanese market this year. Many Lebanese companies have included a dedicated Instagram advertising budget in their 2016 plan. Promoted posts and videos are already starting to crowd the platform especially from big brands.
>> If you need help launching your Instagram Advertising campaigns, contact Clouds Media and we will be glad to assist.
One of the most important new features released by Instagram in 2016 is the option allowing admins to manage multiple accounts at the same time without the need to logout from the App. Lebanese companies that have more than one account on Instagram are already starting to use this handy feature. It is now easier to toggle from one account to another, hassle-free.
Instagram marketing is a massive opportunity for companies based in Lebanon and the Middle East. The platform can help businesses and individuals increase their awareness and promote their products and services while appealing to a young audience.
We believe 2016 is a very promising year for Lebanese users, businesses and advertisers on Instagram.
Imad Karam, CEO