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Bechara Haddad, Country Manager at Zomato, talks about the digitization of the F&B delivery industry in this exciting talk part of Clouds Talks event in Beirut Lebanon circa October 2019. #CloudsTalks #DigitalMarketingLebanon
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Clouds' co-founder Rami Audi talks about the latest trends affecting the e-commerce sector in Lebanon and the Middle East in this exciting talk from our latest Clouds Talks event. Learn about the latest digital marketing trends expected to change business in 2020 and beyond with our CEO Imad Karam. This talk (October 2019) is part of our periodical Clouds Talks.  Let’s start by defining what remarketing is; remarketing also known as retargeting is a form of online advertising that authorizes website to display their ads to target the users who have visited their site.
Where do these ads appear? These ads appear while the users are surfing the web just to keep the brand on the users’ mind encouraging them to come back to the website and make a purchase. Platforms to launch remarketing ads: Google Display Remarketing Remarketing ads are usually launched on Google, following a few easy steps. It all starts by installing a code given by Google to be added on the website backend. For example, you can check the page that is most visited on your website to create an audience based on that. To draw them back, you can create a special text message. If you're new to remarketing, we advise you to target the users who have visited your website’s homepage. Google analytics can also be effective for your ads. This platform can help you get all the information you need and more regarding your audience. Facebook Pixel Remarketing This might sound new to you, but yes you can do remarketing ads on Facebook. You can start by installing Facebook pixels to your website. Based on the data collected by Facebook and your website, you can launch the retargeting ads to reach the audience you want. Email Retargeting If you have a company that sends newsletters on the daily or weekly basis, this is the platform for you to reach your audience. A retargeting pixel can be added to your outgoing emails and will be installed when your subscribers or users will open your emails. From that strategy, you can reach more people and inform people that your services are available everywhere. Why Remarketing? What are the advantages? With the remarketing ads, you are now closer to your targeted audience even after they finished browsing on your website. By being present on other sites on the web, you are increasing your brand exposure and becoming more recognizable pushing your audience indirectly to make a purchase. Remarketing is a strategy that has one specific objective, converting your page visitors into leads, which means getting a higher conversion rate. Also, it can help you increase your website traffic and your ROI “Return on investment “ This online advertising strategy is also budget-friendly, you can set the amount that you suit you best to reach your audience. And that’s not all, you can also know what are the top performing website on the display network to optimize your message and your budget or even sometimes the visual for specific pages. Choosing the remarketing approach is very powerful, because you’re not only reaching people who have already shown interest in your company or service but also new customers get reminded of your brand. If you wish to know more about remarketing ads, you can register to our CDMA course or if you need help launching your remarketing campaign, you can contact us!  Nowadays, companies are conducting business in a new way in order to ameliorate their customer services, sales growth, etc.
The messenger bots are now taking all the spotlight in that subject, a messaging app by Facebook where clients can contact the company’s customer service online. It’s an installed software capable of formulating an answer in the most human way possible depending on the question asked. Simply, an entirely new way for better customer servicing. Customer service Bots To get in contact directly with customers, companies used to send emails. Currently, messenger bots are doing the job. People now prefer live chats and conversation to get immediate answers and results with a percentage of 73%. Knowing that consumer behavior is changing, people want to get their answer the fastest way possible. Installed by artificial intelligence, messenger bots give people the answer they want without being put on hold. It is exactly what people want because these bots are a mix of human interaction and self-service at the same time. Many industries like hotels and restaurants are adopting this strategy, as it is very efficient and is cost-effective since they will not need to hire an agent. Stores also are using it to inform their clients of the shipment details and other information. Being a very helpful tool in customer service, the messenger bots can also be helpful in the sales department. Sales and Marketing Bots Chatbots can also revolutionize sales and marketing strategies, pushing people to become paying customers. From these bots, clients can make buying decisions through the help of many features, take appointments, decide which item suits them best, etc. As for the marketing side, these chatting bots can identify your taste by proposing personalized offers based on previous purchases.. All of that, without the need for a sales agent. Moreover, not to forget that all of this happens on Facebook messenger, a platform where friends and family chat on. Leading us to say that businesses and industries are now able to connect with customers on a personal level where conversations are less salesy. The future of Messenger Bots 2 years from now, 85% of B2C relationships will have no human interactions. Allowing the companies to work on more valuable tasks while keeping the human feel of the brand in order to better communicate with the clients. These bots are redefining the way companies are managing their customer service, sales, and marketing. As previously mentioned, these bots facilitate communication for clients, giving them exactly what they need in a short matter of time while keeping the image of the brand in mind. In parallel, they can reach people in a more personalized way sending offers that might trigger the client’s attention by collecting data If you are interested, we can help you increase your sales and improve your customer service performance by guiding you through all the steps needed. For more info check our website to know more about our social media services or contact us on 01/ 883 128.  While ерhеmеrаl іѕ still a relatively nеw соnсерt іt has сеrtаіnlу mаdе іtѕ mark іn thе dіgіtаl world. Eрhеmеrаl content іѕ ѕіmрlу dіgіtаl mеdіа that іѕ оnlу vіеwаblе fоr a lіmіtеd аmоunt of tіmе, tурісаllу 24 hоurѕ. Thе rіѕе of Snapchat аnd Instagram Lіvе has brought thіѕ form оf аdvеrtіѕіng to lіght аnd hаѕ become very рорulаr, mоѕt ѕіgnіfісаntlу wіth mіllеnnіаlѕ. It gіvеѕ them a wау to post whаtеvеr thеу wаnt wіthоut hаvіng tо wоrrу about unwаntеd viewers coming асrоѕѕ іt уеаrѕ lаtеr.
Potential оf Eрhеmеrаl соntеnt mаrkеtіng: Wіth аlmоѕt 170 mіllіоn асtіvе uѕеrѕ оn Snарсhаt, over 250 mіllіоn оn Instagram ѕtоrіеѕ аnd Billion users on Fасеbооk, this mаkеѕ an enormous amount of trаffіс whісh mаrkеtеrѕ саnnоt afford tо ignore. Cоntеnt bеіng ѕhоrt-lіvеd creates a ѕеnѕе оf urgency and uѕеrѕ dоn’t wаnt to miss thе content. Thеrefore, they check thе аррѕ rеgulаrlу for kееріng thеmѕеlvеѕ uрdаtеd. This іѕ еxасtlу what works in favor оf mаrkеtеrѕ. Thеу wаnt their audience tо rеgulаrlу visit thе the page whісh іnсrеаѕеѕ user еngаgеmеnt. Thіѕ gives thеm an орроrtunіtу tо bесоmе a раrt оf thе dаіlу rоutіnе оf thе uѕеrѕ whісh hеlрѕ іn buіldіng a lоng-tеrm соnnесtіоn. Bеnеfіtѕ of uѕіng Ephemeral соntеnt marketing:
How businesses can gаіn thе most оut оf Eрhеmеrаl Content Mаrkеtіng
Inѕtаgrаm and Snapchat ’s grоwth hаѕ been rаріd, аnd thеіr engaging numbеrѕ аrе mаѕѕіvе, thеу аrе uѕеd multiple tіmеѕ a dау аnd they have bесоmе a раrt оf реорlеѕ’ daily іntеrnеt uѕаgе rapidly. When uѕеd соrrесtlу, ерhеmеrаl соntеnt саn boost brand аwаrеnеѕѕ аnd сrеаtе instant еngаgеmеnt wіth сuѕtоmеrѕ. Luсkіlу, ерhеmеrаl іѕ nоt ѕоmеthіng уоu аbѕоlutеlу hаvе tо get right thе fіrѕt tіmе. But bу еxреrіmеntіng, planning and executing, уоu wіll be аblе to capitalize on the mаѕѕіvе аudіеnсе base. Need Help with managing your online presence? You can always contact us or check our social media services for more info.  The digital world is growing so fast lately that every business needs to keep up with the latest trends online to stay up to date with this fast-paced world.
Marketers are always trying to find effective solutions for higher reach, better brand awareness and good ROI. Nowadays, the most fruitful solution is a video-based marketing. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Other than being one of the most versatile and profitable digital marketing tools out there, videos should be included in your marketing strategy for the following reasons. 1. Increased Conversions Many recent researches show that video converts more than regular and static images. 74% of users who watched an explanatory video about a certain product have subsequently bought it, which proves that video can lead to direct sales. 2. Higher Engagement If you think that a nice visual is enough to get a high engagement, then you must think twice. Videos are proven to be the best type of posts that gathers high engagement, as users are 10 times more likely to react, comment and share on a video than on an article or related social posts. 3. Better Google Ranking We all know that SEO is the way to get your website on the first page of Google search, or even among the 3 first ranks. But did you know that having a video embedded on your website could help your business show up first on Google? It’s simple, having a video on your website means visitors are more likely to spend longer time on your site, which signals to search engines that your site is trustworthy and has good content. 4. Appealing to mobile users With the rise of the smartphones, users have shifted radically from desktop to mobile, specially when it comes to videos. Studies have shown that 90% of consumers watch videos on their mobile. With the growing number of smartphone users, and people favoring watching videos on the go, your audience will keep getting bigger and bigger. 5. More Social Shares Be it an emotion-evoking video or a silly entertaining animation, interesting content is key to increase the shares across social media platforms. While evoking emotion has been proven to positively impact consumer decision-making in marketing, a fun and entertaining video can have the same effect. Users are more likely to share your video if it is interesting, which will help increase the traffic on your website, and eventually increase your ROI. 6. Clearer Message An explanatory video is always preferred over an image or a long article. Showing a video of how your product/service works, is far more effective than a regular picture or text. When it comes to more complicated concepts, an animation can also do the trick. Nowadays, you don’t need to have special skills to create a video with the rise of the many video editing tools, which will do the job for you and for cheap prices! So, here they are! The many reasons to include video in your marketing strategy and why we believe it is essential to increase your ROI.  Social Media influencers are present almost everywhere in the world, and Lebanon is no exception. Nowadays, people who have unique ideas and innovative mindsets filled with humor, common sense and wit are finding their way into fame with the help of social media. Social media is very exciting, educative as well as entertaining and it’s playing a vital role in everybody’s life, no matter what their working field is. Here are the 7 top social media influencers in Lebanon who will most likely impact the way everyone thinks about social topics and life in general:
1. Gino Raidy: Gino is a reputed writer and his blog (Ginosblog.com) is very well-known all over the world. He has gained a lot of attention and fame in the digital community in Lebanon. Gino is a militant biologist, atheist and libertarian. You’ll reconsider everything you know once you listen to Gino as he enriches your mind with his groundbreaking thoughts and analysis. He writes about many different topics including human rights, internet policies, dogmatic social, religious beliefs and latest technology updates. 2. Imad Bazzi: Imad Bazzi is an award-winning cyber activist as well as a radio show host at 90.3 FM (AlJadeed FM). He is the co-founder of a creative entertainment and media services agency. For his Facebook statuses, Imad mainly uses the Arabic language. As for his tweets, he usually alternates Arabic and English. Imad regularly tweets about “Democracy & Human Rights” and writes in his blog: trella.org. 3. Joumana Haddad: Joumana is an Award-winning poet and journalist. She is also a women’s rights advocate, reputed thought leader on sexual freedom and secularism in the Arab world. For her social and cultural activism, Joumana has been selected as one of the 100 most powerful Arab women in the world by the CEO Middle East magazine in March 2014. Joumana’s ideas and opinions are sometimes perceived as controversial due to the powerful voice and influence she has in the Arab world. Joumana is the kind of aspiration that most of the Arab women look up to. She is an inspiration to all and a role model who will change how women are perceived in the Arab world. 4. Karl Sharro: Karl Sharro is a London-based Lebanese satirist, architect and commentator on the Middle East politics and culture. “Karl reMarks”, his famous blog has been featured in The Economist, The Guardian, the BBC, The Wall Street Journal, Al-Jazeera, Public Radio International, Al Monitor and The Daily Star. You can definitely relate to “Karl reMarks” if you like some witty satire. 5. Lana El Sahely: Lana is the founder of “L’ Armoire De Lana” and a freelance stylist. “L’ Armoire De Lana” is rapidly growing and becoming popular among fashionistas, both regionally and globally. Lana is a major influencer and a fashion trendsetter. Her passion is to live through the art of feeling well and looking good. She is working on making a good reference in lifestyle, fashion and other sub-categories, not only in Beirut but also in the Middle-East. 6. Nasri Atallah: Nasri is a famous British-Lebanese publisher, author, and producer. He is the author of the “Our Man in Beirut” blog. In addition to writing, he has launched a career in different creative fields where he criticized and demonstrated social issues in Beirut. He is quite active on his Twitter account and Facebook page where you can find his constructive and interesting views. 7. Rabih Salloum: Rabih is an extraordinary fiction writer, ex-model & lead singer of “Slutterhouse;” the Lebanese electronic pop duo based in Beirut and Paris. His Facebook posts will certainly make you laugh so hard and entertain you with a humorous sarcasm about the Lebanese society and the world.e to edit.  Digital marketing is certainly revolutionizing the whole world, and Lebanon is no exception. Everything around us is changing rapidly and technology is playing a key role for both individuals and businesses alike. Like all other sectors, real estate companies are using digital marketing for expanding their business in Lebanon.
 Social Media courses in Lebanon are increasingly important for all job seekers in the Lebanese market. In fact, social media is playing a key role in the entire job search process for Lebanese job seekers today. Sites like LinkedIn, Twitter, Google+ and Facebook allow recruiters to get the chance, outside the limits of a cover letter, résumé, or interview. They offer the job seekers the opportunity to learn more about the companies they are interested in; hear about their job openings almost instantaneously and connect with former and current employees, among all other things.
That’s why more than half of all job seekers are very active on various social networking websites, and more than a third of all recruiters and employers use these social media sites in their entire hiring process. An increasing number of recruiters and employers are using different social media sites to advertise and to recruit for employees. The majority of job openings is not posted on the job boards, but is found through social media networking. Why use Social Media? Using various social media websites as a networking tool can help them find out about job openings or find unofficial job postings through their online connections at the organizations and companies they’re most interested in. Actually, social media meets hundreds of Lebanese people every day and has become a great way for professionals to network. Using social media networking in job search is important because:
Recruiters and Hiring personnel utilize different types of social media networks throughout the recruiting process in order to gain actual and valuable insight on prospective employees. The companies and organizations look for the best candidates in today’s job market. Just a little bit of social media network research can uncover about an applicant’s character, as well as their personality. Recruiting managers simply not look at professional website like LinkedIn. Moreover, they look at personal accounts on other platforms such as Twitter and Facebook. So, the employers not only look for the qualifications of the candidates but also search whether they present themselves in a professional manner or fit into the company culture. How to get started? Having a strong social media presence is one more way for the candidates to develop networking connections, to market themselves, be connected to resources in their field of interest and to join groups as well as be accessible to right people who are seeking a person with similar expertise, qualifications, skills, and interests. Using social media networks in the job search is about linking into the world of social media sites. The main key is to shift emphasis from looking at job positions to finding the right people. They can start by creating up-to-date profiles on one of the three most popular and commonly used social media websites: LinkedIn, Twitter, and Facebook. Getting started using professional social media networks may seem difficult at first, so just get started by focusing your energy and time on one platform. You have to make sure that your social media profiles look professional and complete - provide all the necessary information about your work experience and other qualifications. A clear and professional looking profile picture is also important. You have to highlight your best qualities and accomplishments, and remove other unnecessary things. If you need help for building a strong social media presence and want to learn about our social media courses, just get in touch with us. You can learn and utilize the benefits of social media courses for a better and brighter career. Get started today! |
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