Nowadays, companies are conducting business in a new way in order to ameliorate their customer services, sales growth, etc.
The messenger bots are now taking all the spotlight in that subject, a messaging app by Facebook where clients can contact the company’s customer service online. It’s an installed software capable of formulating an answer in the most human way possible depending on the question asked. Simply, an entirely new way for better customer servicing.
Customer service Bots
To get in contact directly with customers, companies used to send emails. Currently, messenger bots are doing the job. People now prefer live chats and conversation to get immediate answers and results with a percentage of 73%.
Knowing that consumer behavior is changing, people want to get their answer the fastest way possible. Installed by artificial intelligence, messenger bots give people the answer they want without being put on hold. It is exactly what people want because these bots are a mix of human interaction and self-service at the same time.
Many industries like hotels and restaurants are adopting this strategy, as it is very efficient and is cost-effective since they will not need to hire an agent. Stores also are using it to inform their clients of the shipment details and other information.
Being a very helpful tool in customer service, the messenger bots can also be helpful in the sales department.
Sales and Marketing Bots
Chatbots can also revolutionize sales and marketing strategies, pushing people to become paying customers.
From these bots, clients can make buying decisions through the help of many features, take appointments, decide which item suits them best, etc. As for the marketing side, these chatting bots can identify your taste by proposing personalized offers based on previous purchases..
All of that, without the need for a sales agent.
Moreover, not to forget that all of this happens on Facebook messenger, a platform where friends and family chat on. Leading us to say that businesses and industries are now able to connect with customers on a personal level where conversations are less salesy.
The future of Messenger Bots
2 years from now, 85% of B2C relationships will have no human interactions. Allowing the companies to work on more valuable tasks while keeping the human feel of the brand in order to better communicate with the clients.
These bots are redefining the way companies are managing their customer service, sales, and marketing.
As previously mentioned, these bots facilitate communication for clients, giving them exactly what they need in a short matter of time while keeping the image of the brand in mind.
In parallel, they can reach people in a more personalized way sending offers that might trigger the client’s attention by collecting data
If you are interested, we can help you increase your sales and improve your customer service performance by guiding you through all the steps needed.
For more info check our website to know more about our social media services or contact us on 01/ 883 128.
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Imad Karam, CEO