The digital world is growing so fast lately that every business needs to keep up with the latest trends online to stay up to date with this fast-paced world.
Marketers are always trying to find effective solutions for higher reach, better brand awareness and good ROI. Nowadays, the most fruitful solution is a video-based marketing.
According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy.
Other than being one of the most versatile and profitable digital marketing tools out there, videos should be included in your marketing strategy for the following reasons.
1. Increased Conversions
Many recent researches show that video converts more than regular and static images. 74% of users who watched an explanatory video about a certain product have subsequently bought it, which proves that video can lead to direct sales.
2. Higher Engagement
If you think that a nice visual is enough to get a high engagement, then you must think twice. Videos are proven to be the best type of posts that gathers high engagement, as users are 10 times more likely to react, comment and share on a video than on an article or related social posts.
3. Better Google Ranking
We all know that SEO is the way to get your website on the first page of Google search, or even among the 3 first ranks. But did you know that having a video embedded on your website could help your business show up first on Google? It’s simple, having a video on your website means visitors are more likely to spend longer time on your site, which signals to search engines that your site is trustworthy and has good content.
4. Appealing to mobile users
With the rise of the smartphones, users have shifted radically from desktop to mobile, specially when it comes to videos. Studies have shown that 90% of consumers watch videos on their mobile.
With the growing number of smartphone users, and people favoring watching videos on the go, your audience will keep getting bigger and bigger.
5. More Social Shares
Be it an emotion-evoking video or a silly entertaining animation, interesting content is key to increase the shares across social media platforms. While evoking emotion has been proven to positively impact consumer decision-making in marketing, a fun and entertaining video can have the same effect.
Users are more likely to share your video if it is interesting, which will help increase the traffic on your website, and eventually increase your ROI.
6. Clearer Message
An explanatory video is always preferred over an image or a long article. Showing a video of how your product/service works, is far more effective than a regular picture or text. When it comes to more complicated concepts, an animation can also do the trick.
Nowadays, you don’t need to have special skills to create a video with the rise of the many video editing tools, which will do the job for you and for cheap prices!
So, here they are! The many reasons to include video in your marketing strategy and why we believe it is essential to increase your ROI.
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Imad Karam, CEO