Online advertising in the Middle East is experiencing a very strong growth.
Many big businesses and SMEs are currently experimenting with this relatively new medium and market research shows that there is big increase in Internet advertising spend in middle Eastern countries such as Lebanon, UAE, Jordan, Qatar and many others. Advertisers are increasingly seeing the value of online marketing which is not only cost effective but also a measured medium allowing them to draw reports and analyse their ROIs. Among the most popular online advertising tools, SEO (search engine optimization), paid search and social media marketing are probably the most effective channels. Companies is different sectors including ecommerce, real estate, banking and content providers are now allocating a significant portion of their marketing to the online channel and this trend is expected to grow even more in the future.
For more info on
internet advertising feel free to visit Clouds website.
Online shopping in the middle east is growing at a very fast pace. In the recent years, there has been a tremendous growth in the ecommerce sector in countries such as lebanon, UAE, Jordan, Saudi Arabia to name a few. Many websites specializing in Flash sales, discount coupons or the traditional online shop have mushroomed quite rapidly. Big flash sales websites such as
Natasawak.com are offering not only branded deals but also a full customer experience starting from the online visit and ending with the order delivery via high end packaging and state of the art customer service. The ecommerce landscape in the middle east is no doubt competitive however many opportunities are still existent. For more information on Natasawak.com, visit
online shopping Dubai.
Imad Karam, CEO of Clouds Media, talks about the importance of Twitter and how it will enhance you overall marketing campaign.
Imad Karam, CEO of Clouds Media, gives a brief and useful introduction to Google Adwords and paid search. The video is mainly in Lebanese and English and will be understood by users from Lebanon, UAE (Dubai), Saudi Arabia, Qatar and all arabic speakers. It has been aired on MTV Lebanon in July 2012.
Dear followers and Blog readers, I am sure you have often wondered what are the key components of a successful onsite optimization campaign and what can you do to make your site "loved" by Google. Well, the answer is based on a many factors but one is of great importance: It is crucial to pay attention to your site CONTENT.
The main point here is to have the best website with the best unique and original content possible.
Simply put, Google loves well structured and original websites.
The sections should be clear, well organized and each page should have its unique key message and exclusive topics.
After Google's latest algorithm updates ironically called Panda then Penguin, we cannot stress enough the important of having the best content for your site. The users should find value from your site and you should definitely steer away from duplicate texts, copy pasted stories or plagiarized articles.
So back to your editorial pens and let us help you create and organize this unique content which your site needs to be loved by Google. The reward is well worth the efforts: higher rankings on natural search results!
Welcome to Clouds Media's new website and welcome to our blog dedicated to Online Advertising!
This Blog will be regularly updated with fresh and original content that will be valuable to your online marketing strategies.
We will provide you with regular tips and advice regarding SEO, AdWords, Facebook and social media and many more online channels.
Stay tuned with Clouds Media, the leading online marketing firm in Lebanon and the Middle East.
Imad Karam, CEO